Selfridges De-Brand Famous Logos

I really enjoyed seeing these. I particularly love how British the brands feel.
In celebration of the post-holiday, Luxury department store Selfridges has gone and de-branded a handful of the most recognizable products imaginable (particularly in the UK). From classic Levi's to everyone's favorite brand of ketchup, Heinz, hit the thumbs for a closer look at the recent "No-Noise" installation in London.

via DesignTaxi